According to the Pittsburgh Tribune-Review, the Steelers have adopted a variable ticket-pricing policy.
Tickets for a Steelers home exhibition game against the Buffalo Bills in August no longer will cost as much as for an all-important division game against the Ravens in December.
The Steelers are adopting a variable pricing policy that reduces exhibition prices by 20 percent or more but boosts costs for some prime regular-season games, the team announced Friday.
The bad news is ticket prices are going up.
Despite the preseason ticket price cut, season ticket holders are seeing overall price hikes of about 2.5 to 4.5 percent when they open their ticket invoices. The price increase is the Steelers’ second in three seasons.
Under the new plan, ticket-holders sitting in the cheapest and upper-most reaches of Heinz Field will pay $790 per season ticket, up from $770 a season ago. Those at field level along the Steelers’ sideline near the 10-yard line will pay $1,048, up from $1,000, or $100 per game.