According to Darren Rovell of ESPN, a car dealership in Washington state that’s located about 25 miles outside of Seattle started a promotion that would allow 12 people to split $420,000 equally if the Seahawks shut out the Giants this week.
Well the Seahawks defeated the Giants 23-0 on Sunday. Now the dealer has to pay up.
“This is crazy,” said Jim Johnson, one of the owners. “We never expected that we’d actually be giving away the money.”
The dealer was smart and took out an insurance policy that cost $7,000.
Johnson originally wanted to do the shutout promotion last week when the Seahawks played the San Francisco 49ers, but he said working out the rules to make sure the giveaway was legal and in accordance with state regulations pushed it back a week.
One thing Jet Chevrolet had to do was open the contest, which ran from Wednesday to Saturday, to anyone — even those who didn’t buy a car. Those who entered the contest and didn’t purchase a car received one entry, while those who bought a car, which could cost as low as $1,000 and up to $60,000, received 100 entries.
Jet Chevrolet ran its ads on local sports radio affiliates and in the local paper, the News Tribune based in Tacoma. Johnson said 20 people bought cars in the four-day promotion period and received 100 entries each into the drawing, which will take place Monday. Twelve people entered the drawing without a buying a car, so they received one entry each.
Reached Sunday night, Johnson said he still doesn’t know how the dealership will actually work the drawing and was waiting on guidance from the insurance company.
“We’re a car dealership, we’re not used to doing something like this,” Johnson said.
I get the feeling this is the last time this dealership will do anything like this again.