Dallas Cowboys owner Jerry Jones knows that his team will continue to draw big-time ratings even if they continue to be mediocre.
“As you know, the Cowboys have not gone to the playoffs in several years,” Jones said. “We have not gone, yet we’re the most popular TV show there is on television. We lead all teams in TV ratings. We lead, 24 of the last top 25 shows were NFL games, and any time your Cowboys play they’re up there at the top and leading. Now, what causes that? What causes that is creating some aura, creating some excitement. We want to use that as best we can to make this award show the greatest ever.”