Dan Snyder makes an obvious PR move by starting a foundation to help Native Americans

dan snyderIf this isn’t a public relations move I don’t know what is.  It’s actually quite a slap in the face to Native Americans because of how obvious it is that Redskins owner Dan Snyder has started a foundation to help them in an effort to deflect the criticism that his franchise has taken over the past year regarding their nickname.

Snyder released a letter tonight that you can read right here in order to officially announce the purpose of his foundation.

Below is an excerpt.

“The more I heard, the more I’ve learned, and the more I saw, the more resolved I became about helping to address the challenges that plague the Native American community. In speaking face-to-face with Native American leaders and community members, it’s plain to see they need action, not words.”

Snyder also listed some things they’ve already done for Native Americans.

  • As the bitter Arctic winds swept across the Plains this winter, we distributed over 3,000 cold- weather coats to several tribes, as well as shoes to players on boys and girls basketball teams. “It’s been one of the coldest winters on record,” Lower Brule Sioux Tribe Vice Chairman Boyd Gourneau told me. “The entire Tribe is so appreciative of the coats we received for our youth and elders. It’s been such a great relationship, and we hope it grows.”
  • We assisted in the purchase of a new backhoe for the Omaha Tribe in Nebraska. The Tribe
    will now be able to complete the burial process for their loved ones even in the coldest winter months, as well as assist in water pipe repairs which, without a functioning backhoe, has left the tribe without water — for days.

The funny thing about this is that it only brings more attention to the Redskins name and that may end up not being a good thing for Snyder.