The San Francisco 49ers and Yahoo! have announced a partnership that will make them the exclusive online sports content, social networking, and photo and video sharing partner for Levi’s Stadium.
As part of the 10-year agreement, set to begin in 2014 and run through the 2023 season, Yahoo! will play an essential role in enhancing the in-stadium entertainment experience with its popular photo and video sharing site, Flickr, and Yahoo! Sports Fantasy Football.
“The 49ers are thrilled to partner with Yahoo!, a locally-based, global brand that shares our vision for Levi’s® Stadium,” said 49ers Chief Executive Officer Jed York. “Yahoo! is a tremendous example of Silicon Valley innovation at work. Their experience in servicing the fan and wealth of resources will serve integral roles as we strive to present an unparalleled experience to visitors of Levi’s® Stadium.”
Yahoo! will receive entitlement and branding rights to the Fantasy Football lounge, and its two adjacent viewing platforms, located in the stadium’s suite tower, as well as integration into the in-stadium fan experience and broadcast and digital media. Throughout the stadium at various concourse booths, fans can use Flickr to upload their photos to the 49ers Flickr photo gallery with the chance to be featured on one of the big screens and be a part of the game.
“The San Francisco 49ers aren’t just a Sunday habit, they’re a daily passion for fans throughout Northern California and across the world,” Kathy Savitt, Yahoo! Chief Marketing Officer said. “We’re thrilled that two iconic brands have come together around a common goal of providing the most inspiring and entertaining fan experience in all of sports. We couldn’t be more excited to be a part of what will be an incredible environment at Levi’s® Stadium.”